Monday, September 17, 2012

Launch of innovative ‘Laplication’ app brings the Northern Lights to the palm of your hand

The Northern Lights and Lapland’s most exciting sights have been made more accessible with the launch of an innovative new app, Laplication. Launching today as part of a three year tourism campaign with Lapland- The North of Finland, the free app allows smartphone users to experience the incredible natural phenomena from the palm of their hand and use the Laplify your Life toolkit to place themselves in Lappish scenes.
The app uses augmented reality to allow everyone to experience the wonders of the Northern Lights. Users can simply turn the phone upwards and the screen will change to the Northern Lights. When the phone is put in the upright position again, the image returns to normal.

Users can also take a photograph or choose a photograph from their gallery and Laplify it by editing the image’s colour, adding backgrounds such as Northern Lights, Midnight Sun, ice or Christmas decorations, and adding Lappish objects such as reindeer antlers and snowflakes. The Laplified images are stored in the camera’s photo gallery and can be shared via social media channels.

Hanna-Mari Talvensaari, Marketing Director for the Lapland – the North of Finland campaign comments;
“The Northern Lights are visible for up to 200 nights a year in Finnish Lapland and now with Laplication others will be able to experience this amazing Lappish phenomena too, regardless of location. It also offers a chance to be creative and change a normal picture into a Lappish wonder. Travellers can use this innovative mobile application as a travel guide while it also offers breath taking video materials and images from the land of extremes.”

Further information:
  • The app is free and can be downloaded from iTunes App Store.
  • It can be used when devices are in offline mode and wireless connections and 3G are not needed (once the app has been downloaded).
  • The app is compatible with iPhone’s or iPad’s and it requires iOS 5.0.The app is available in English and Russian.
Further information and enquiries:
Hanna-Mari Talvensaari, Head of Marketing, Lapland – The North of Finland, Regional Council of Lapland,hanna-mari.talvensaari@lapinliitto.fi, +358 (0)40 570 0268, www.onlyinlapland.com
Watch the video of the beautiful northern lights in Finland at:
http://www.youtube.com/watch?v=Lc3FxNXjBs0
Only in Lapland in Facebook: http://www.facebook.com/OnlyInLapland


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